GPS tracking is a very useful tool for collecting leads and correctly categorizing them in analytics. When enabled, it allows you to obtain location information where you interacted with a lead.
By going to the about subpage, you will see the toggle for GPS tracking
By enabling it, each time someone scans your profile, they will be asked if they want to share their location information. If they accept and if they fill out the lead form, you will be able to see exactly where the lead was generated in the analytics.